Downtown Odessa is in the middle of a dramatic, ongoing revitalization designed to bolster economic development and preserve the historic treasures of the area.
As part of that change, the Odessa City Council voted last month to withdraw Main Street Odessa from the Texas Main Street program and instead rebrand it as Downtown Odessa, Incorporated, a 501(c)3 organization formed by the city in 2005.
“The evolution of Main Street Odessa began last year when the city of Odessa became their partner and a strong supporter of their mission to revitalize downtown Odessa,” said Gloria Hernandez, Executive Director of Main Street Odessa. “The focus on creating a viable economic center in downtown Odessa and our new partnership with the city is the reason for the rebranding.”
Downtown Odessa, Inc. was set up under Main Street Odessa in order to allow individuals and businesses to make tax-deductible donations. This rebranding does not change the mission of the organization: to revitalize downtown Odessa as a center of commerce for the city and residents, who have continued to express an interest in a vibrant downtown.
“As a 501(c)(3), Downtown Odessa, Inc. qualifies for more grants and tax-deductible donations and all of the funds we raise from events, such as our signature program Firecracker Fandango, a July 4th celebration in downtown Odessa, will go toward economic development projects for downtown Odessa,” Hernandez said. “And now, our partnership with the city allows 100 percent of donations and funds raised to directly go back into projects that revitalize downtown Odessa—no proceeds or donations are spent on operating costs.”