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Old Town Lewisville. Photo courtesy of the city of Lewisville

When you think of hip, fun destinations to live, work, and play in the Dallas-Fort Worth area, the city of Lewisville is not usually at the top of the list.

But city leaders in this northern suburb of almost 100,000 residents are changing that as redevelopment moves into full swing in the Old Town area. New houses, townhomes, restaurants, and retail shops are all in the works as developers and entrepreneurs take note of the changing atmosphere.

“Everybody has been hyper-focused on Collin County, but these changes in Lewisville will give people another option,” said David Maez, Broker and Co-Owner at VIVO Realty, which represents the developer Belleville Village, the builders of Uptown Village Lewisville townhomes near East Main Street and East Mill Street in Old Town. “It’s close to Lewisville Lake, close to the airport, close to I-35, which makes it easy to get to Dallas. These changes will make that area more appealing for buyers, especially younger professionals.”  (more…)

001_Building ExteriorThe city of Lewisville is spending millions of dollars to revitalize its historic downtown area, and developers are flocking to the northern suburb. Today’s Tuesday Two Hundred takes us to the Belleville Village development near East Main Street and East Mill Street, to a new townhome at 313 S. Kealy Street.

Listed for $209,000, this three bedroom, three-and-a-half bath, two-story townhome is 1,827 square feet, one of six like it coming on the market in Uptown Village Lewisville. The brick exterior mirrors the look and feel of downtown Lewisville, and the aesthetic is a historic, urban look.

“This is going to be a walkable area, like Shops at Legacy or in Coppell,” said David Maez, Broker and Co-Owner at VIVO Realty, which represents the developer. “Our company really wanted to showcase the lifestyle that this development and downtown Lewisville will offer.”

002_Corner Entrance

The revitalization of downtown Lewisville is currently underway and will feature new restaurants, shopping, public space, and mass transit. Uptown Village Lewisville is part of the transformation. We’ll take a look later this week at the exciting changes happening in both downtown Lewisville and at Lewisville Lake. Jump to read more about this property! (more…)

We’re hearing so much about inventory being super short and homes moving faster than the speed of light, I just want to tell the real estate market this sometimes:

thank-you

So I am almost certain that this home will get snatched up in the blink of an eye. It’s a fantastic family home that has everything you need to settle into life in the ‘burbs. Are you listening?

Oprah Tell Me more

OK. Now, from the outside, it looks like your typical suburban home in Collin County. Two stories, brick facade, tree in the front yard with a small lawn. And yeah, I guess it is your typical Allen home. You’ve got four bedrooms, two and a half baths, a two-car garage, and more than 2,500 square feet to move around. Lots of windows, hardwood floors, and Brookside is a fabulous neighborhood.

1202 Heather brook front 1202 Heather brook Entry

Seems simple enough, right? It’s a little predictable, sure, but that’s the beauty of this home. You know? It’s comfortable and still cute, like a brand new pair of UGGs. Put them on and pad around the house a bit and you’ll feel like this:

oprah has all the feelz

And you know what? This home is such an incredible value for its size. Listed by Vivo Realty Group’s David Maez, 1202 Heather Brook is priced at $229,000.

Oprah stunned

I know, right? That’s $91 per square foot for a home with excellent schools and a large, fenced in backyard.

1202 Heather brook Living

1202 Heather brook  Kitchen

It’s a super comfortable family home, a place where you can loosen your tie and relax at the end of the day. It has plenty of space for you to decompress, as well as a home office just off the entry. It has a lovely gas fireplace, too, which is wonderful for the kind of winter we just can’t seem to shake here in North Texas. The living room is open to the dining area, which leads to the kitchen. Built in 1999, this home has the original cabinetry and has tons of light. There are Corian solid surface countertops, too, a refreshing break from your bland builder-grade granite.

1202 Heather brook  Master 1202 Heather brook Master bath

The master bedroom is upstairs, and it’s a good size at 17 x 14. It gets plenty of light thanks to the oversized windows, and is large enough to accommodate oversized furniture, too. The five-piece master bath is sizable, but a little bland. It has a large dual vanity with tons of storage. Sure, it has white on white tile and oak cabinets, but you won’t really care because you can light a candle, dim the lights, put in some bubbles and pour a glass of bubbly and everything looks juuuuuuuust fine.

oprah-bathttub

With a nice covered porch and a spacious backyard, this is the kind of area you can just set the kids loose in when you need a break. Two large trees add plenty of shade, too, which is great for keeping your energy bills manageable.

Overall, this is a fantastic home that just hit the market last week and will move fast!

1202 Heather brook Backyard

You could definitely say that David Maez of Vivo Realty is a film buff. A real estate film buff, that is, as his brokerage is forging a path forward using HD video to market upscale properties, lending a point of view you often don’t see.

Using video to market homes as lifestyle choices is a tactic luxury brokerages are adopting at a breakneck pace. Take this piece in the Wall Street Journal for example:

Minimovies and Hollywood-style trailers complete with scripts, musical scores and even action sequences are cropping up as a new way to pitch pricey homes and condominium buildings. According to the National Association of Realtors, 14% of sellers used video to help sell their homes in 2012, up from 9% five years ago. [Curt] Hahn, the director and CEO of Film House, said he shot his first real-estate minimovie in September of last year. He has since shot nearly 10, doing about one a week since June.

Still, it’s not for everyone. Maez took the time to break down how video marketing works, what properties it works for, and why it’s not for everyone.

CandysDirt.com: What are the different kinds of marketing video formats available?

David Maez: I actually started my first company doing real estate videos for Realtors back in 2005.  The technology was very new at this time and expensive, but I always knew it would be the future of showcasing homes and Realtors.  Regarding the different formats, it really depends.  You can do something as simple as recording a Vine or Instagram video on your iPhone or a quick YouTube video to hiring talent or a full video crew.

I think agents who are creative with video can do some really great things.  An agent may do a quick Vine about hanging a picture on  a wall or a quick Instagram video of a new upcoming listing, these are some of the effective ways to use video.  They could also do a Buyer FAQ and then upload it onto YouTube and create their own YouTube channel then post on Facebook and other social media platforms.

CD: Which type do you think works for most listings?

Maez: I think a “Coming Soon” video works really well and this is something that could be shot on your iPhone.  If you are thinking of doing a full video then I really think it should be done by a professional.  Pricing ranges from $200 for just a simple video tour to $5,000-plus for a full video with talent and storyline.  These types of videos work really well with luxury homes.  If you think about what you’re selling when you sell a home, it’s “lifestyle,” not the walls and roof.  Video allows you to sell that lifestyle.

CD: What type of video works best for luxury listings?

Maez: I kind of answered this above but definitely video with talent.  Having a creative storyline that allows you to want to be in the home is what sells.  Many buyers are coming from abroad such as Canada and Asia and they want to see video of the home since they are not local.  You have to really wow them.  There are some companies such as, Platinum HD in Australia that have really capitalized on this even doing risqué videos to sell some of their listings.  The results?  It works.  Well.  Most of the videos have over several thousand views.  This provides amazing exposure to for your seller’s home.

CD: What are big no-nos for marketing videos?

Maez: I think if you’re going to do video yourself then make sure it’s simple and short and provides value.  No one wants to watch a poorly produced 5 minute video tour done on a shaky low-res camera or phone with bad sound.  If you’re doing anything over one or two minutes then hire a professional or at least a high quality HD camera with a livelier or professional microphone for sound and have a camera person assist you.  The other big “no-no” is spending too much time working on videos than selling homes.  I think too many agents get caught up trying to be a videographer or marketing person.  Hire a professional so you can spend your time selling.