Later today, the venerable PR firm of Rubenstein Public Relations will release this press release with more details, the official details, of Friday’s sale of Champ d’Or. As I told you yesterday, we know Champ was swooped up by a Dallas family with international ties (read: jet setters) and I have just learned that Clay Stapp was the buyer’s rep.  As I may have explained before, just because a home sells at auction does not mean the realtors are left out. This firmly plants Clay on the scene as a leading Dallas broker and agent, and signals, I think, a real changing of the guard.

Everyone’s in their morning meeting, and something tells me champaigne is being poured doen on Cedar Springs. Two of the happiest agents in town today? Clay Stapp and Joan Eleazer!

Here’s the release:


Concierge Auctions & Briggs Freeman Sotheby’s International Realty produce monumental sale

DALLAS, TX – April 2, 2012 – An exquisite, 48,000-square-foot luxury mansion located on 39 acres, just 45 minutes north of Dallas, was successfully sold at auction, Concierge Auctions has announced. Following 433 auction inquiries, over 500 showings and over 10,000 website visitors, the estate, named Champ d’Or, which translates to “Field of Gold”, was sold in cooperation with listing agent Joan Eleazer of Briggs Freeman Sotheby’s International Realty.

The buyer is based in the Dallas area with international ties and is represented by Clay Stapp of

CLAY STAPP+CO. Their name and the purchase price are confidential.

“It is a remarkable achievement to have sold this estate — and particularly to have done so in a five week time span,” stated Robbie Briggs, Broker and Owner of Briggs Freeman Sotheby’s International Realty. “Champ d’Or is so unique that after years on and off the market with various brokerage firms, we knew that adding Concierge Auctions to the equation was the right move. The Briggs Freeman Sotheby’s International Realty team and Concierge Auctions collaborated to create a comprehensive marketing and public relations platform and ensure we identified every possible buyer. Our efforts attracted interest from around the world and instilled the urgency necessary to produce this successful transaction.”

“From public relations exposure including the Wall Street Journal, Forbes, CNBC, Inside Edition and more; to creative events such as a dinner with Sotheby’s International Realty owners from around the world and exclusive preview tours attracting over 500 attendees; to widespread global advertising, our outreach for this auction was unbelievable,” stated Eleazer. “We left no stone unturned.”

Modeled after the Vaux-le-Vicomte chateau in Paris, Champ d’Or is one of the grandest residences in the entire country. The property features endless unique amenities including a two-story mahogany library; a conservatory; two elevators; multiple staircases; a master suite with a steam room, hair salon, two-story Chanel-style “her” closet, an indoor lap pool and an exercise room. The entertaining prospects are endless, thanks to veranda seating for up to 450 people; a catering kitchen; a grand ballroom; an outdoor pool and pool house; a tennis court; an indoor bowling alley and racquetball court; a movie theatre; a wine room; a tea room modeled after New York’s Tavern on the Green; a commercial laundry room; and a 20-car garage.

“Champ d’Or is an incredible and unique property, and there was no doubt this auction presented a great opportunity,” stated Stapp. “My clients are experienced with buying at auction, and we were all impressed by Concierge’s execution. They are excited to be the next owners and look forward to living in and enjoying the home with their family.”

“We spent over a year researching auction firms before choosing to work with Concierge,” stated the seller, Alan Goldfield. “Ultimately I selected Concierge because they are the most skilled firm in the country in dealing with ultra-luxury homes, and their entire team is impressive. It feels great to have the property sold, and we are happy to be moving on with our lives and to have found a family who will love Champ d’Or as much as we have.”

“This is undoubtedly one of the most monumental property auctions ever completed in the

United States,” stated Laura Brady, Vice President of Marketing for Concierge Auctions.

“Champ d’Or is without comparison, so it was similar to selling a one-of-a-kind piece of art. Our auction platform is ideal for remarkable properties such as this — to identify interest and drive the highest price in an expedited period of time. I am thankful for the tireless efforts of our team and for our partners at Briggs Freeman Sotheby’s International Realty, and I wish both our buyer and seller much happiness as they celebrate this transaction in the days ahead.”