NRT's new portals, acquisitions, may position the brokerage to out flank competition.

NRT’s new portals, acquisitions, may position the brokerage to out flank competition.

It’s a much different model than Zillow/Trulia, but NRT/Realogy will be on pace to not only capture more leads than Zillow, but it has boots-on-the-ground Realtors who can complete sales. This one-two punch is part of NRT’s strategy to “out flank” Zillow, positioning the brokerage as an online and in-person real estate powerhouse, according to Inman News:

“The nation’s largest real estate brokerage, NRT LLC, is preparing to launch two new search portals that are aimed at reducing the company’s reliance on leads from Zillow, Trulia and, attracting homebuyers by offering access to a complete set of MLS listings in markets where NRT operates, plus bells and whistles like automated valuations.

NRT, the brokerage wing of real estate titan Realogy, has over 42,000 agents and operates more than 700 offices in the U.S. under the Coldwell Banker Real Estate, ERA Real Estate, and Sotheby’s International Realty brands. It also owns and operates Citi Habitats, The Corcoran Group and, when the acquisition closes sometime this quarter, ZipRealty.”




Candy already told you about this incredible, game-changing transaction. Of course, Zillow started out with a low-ball offer of $2 billion in stock, but the deal was sealed at $3.5 billion as Zillow acquired Trulia. This transaction will create a Goliath in a market where a new real estate internet start-up crops up seemingly every day.

Trulia shareholders will be getting compensated quite well, as each Trulia share will convert to .444 of a Zillow Class-A share, according to Business Insider. The acquisition will move Zillow head-and-shoulders above its next-closest competitor, Move Inc.’s Just check out this chart from Inman News:

Zulia Chart Inman News

There are so many questions to answer! I wonder how the ongoing litigation involving Errol Samuelson’s defection from will affect the deal. And what about all of the duplication in talent? Both firms have excellent economists and analysts, so who will stay on? Will Trulia just become a Zillow brand? And what about mobile apps? Will Trulia be nixed? Or will they launch a new one that has access to all of that data?

One thing is for sure: All that data is going to change the way we do real estate.’s Jim Klinge published a piece in BI about this very thing, and it will surely send shivers down the spine of any Realtor:


Errol Samuelson at InmanWe’ve got the legal strait-jacket on Errol Samuelson over at Zillow, we’ve got a huge number of agents unhappy about the new “Coming Soon” off market listings listings, I think there are going to be major fireworks next week at Inman in San Francisco. Plus the speakers this year are, as always, amazing: Pete Flint, founder of Trulia, Glen Kelman of Redfin, Guy Kawasaki (who always gets me revved up), Galen Ward, and someone I am dying to grab drinks with, Joda Mize, founder of the Girl’s Guide to Real Estate .

My head is usually swimming at Inman, but I’ll try and blog/tweet, keep you informed. This business is changing faster than I can type, for both agents and consumers. Inman is the best place I’ve found to keep a pulse on those changes.

Meantime, maybe I’ll catch up, too, with Rob Hahn, who has a very interesting take on the Zillow v NAR war that is raging, and it really is a war. What does Rob call it? A “non-compete-disguised-as-a-trade-secrets case between Move & NAR v. Zillow & Errol Samuelson” and his take was pretty much the same as mine: Samuelson is going to have to have a lawyer by his side for a good year or so. Here’s the real meat and potatoes of his post, besides him blaming ListHub for every evil in the world:

A passage that is particularly nasty eyebrow-raising legalese is this one:

33. Samuelson’s testimony initially suggested that he would be improverished such that he wouldn’t be able to afford his house if the court issued an injunction prohibiting from working. A much fuller picture has emerged about Samuelson’s financials, calling the accuracy and completeness of his initial testimony into question.

That’s… harsh. Quite possibly unfair, even. But that’s what the judge wrote.

In any event, the findings of fact almost entirely favor Move & NAR. So the judge issued the preliminary injunction, but as is usually the case when such an order is issued, she writes this:

Move and NAR have a substantial likelihood of success on claims for threatened misappropriation of trade secret information.

Like I said, fireworks next week. Will the NAR peeps even sit next to Zillow? What if they meet in the bathroom? Stay tuned for more, much more real estate drama!

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Steve brown DMNDallas Morning News real estate editor Steve Brown is being honored by the North Texas Commercial Association of Realtors with its first Industry Lifetime Service Recognition.

According to his colleague and former business editor, Cheryl Hall, it will be presented to him at the group’s Hall of Fame event Tuesday night at the Dallas Country Club. Among other things, Steve is a director with the National Association of Real Estate Editors, of which Joanna and I are members. (more…)